Optimising Your Black Friday and Cyber Monday Marketing Strategy

With Black Friday and Cyber Monday just around the corner, there’s still time to make critical updates that can drive more sales and capture eager shoppers. Even if you’re running late, you can take quick actions to ensure your campaign is as effective as possible. Here are some last-minute strategies to implement ASAP.

1. Finalise and Optimise Your Landing Page

If you haven’t already, launch your Black Friday/Cyber Monday landing page immediately. Ensure it’s indexed by Google and updated with relevant keywords like "Black Friday deals" or "Cyber Monday discounts."

• Quick SEO Wins: Add high-intent, long-tail keywords (e.g., "best Black Friday deals on electronics 2024"). This helps you rank for specific, buyer-ready searches.
• Update URLs Consistently: Use a recurring URL every year (e.g., /sale/black-friday) to build SEO strength over time.
• Link From Your Homepage: Add a prominent link or banner on your homepage to guide visitors directly to the sale page.

2. Check Your Website’s Performance and Checkout Process

There’s no time for a full website overhaul, but a quick audit can make a big difference.

• Speed Test: Run a speed test using tools like Google PageSpeed Insights and make quick fixes (compress images, remove unnecessary scripts) to reduce load times.
• Mobile-Friendly Check: Ensure your site is responsive and easy to navigate on mobile. Most shoppers will be browsing from their phones.
• Streamline Checkout: Minimise cart abandonment by enabling guest checkout and offering multiple payment options (e.g., Apple Pay, PayPal).

3. Boost Visibility With Last-Minute Google and Meta Ads

Paid ads are a powerful way to reach customers quickly, even if you’re short on time.

• Adjust Budgets for High-Intent Keywords: Focus your Google Ads budget on specific, high-intent searches like "last-minute Black Friday deals" or "Cyber Monday sale [Product Name]."
• Leverage Retargeting: Use Meta ads (Facebook and Instagram) to retarget recent website visitors and cart abandoners. Remind them of your deals and create urgency with countdown timers.
• Geo-Target In-Store Offers: If you have a physical location, run geo-targeted ads to highlight exclusive in-store promotions and drive foot traffic.

4. Maximise Your Multichannel Promotions

Amplify your reach with a mix of social media, email, and in-store promotions.

• Social Media Blitz: Ramp up your social media activity with last-minute posts, live stories, and countdowns. Use platforms like Instagram, Facebook, and TikTok to build excitement and urgency.
• Email Marketing Push: Send a series of emails in the final lead-up to BFCM, including reminders and last-chance deals. Highlight limited-time offers and include clear calls-to-action (CTAs) to shop now.
• In-Store Incentives: Offer quick in-store promotions, such as a discount for signing up for your email list or a special gift with purchase to drive foot traffic.

5. Personalise Your Messaging to Drive Urgency

With limited time left, focus on creating urgency and making your offers as personalised as possible.

• Teaser Emails and Urgent Subject Lines: Use subject lines like “Don’t Miss Out – Black Friday Deals End Soon!” to capture attention. If you’ve been sending teaser emails, now’s the time for your final push.
• Segment and Personalise: Even at the last minute, you can still segment your email list for targeted offers (e.g., special discounts for loyal customers or recommendations based on past purchases).
• Highlight Expiring Deals: Remind customers of the limited-time nature of your offers to encourage immediate action.
  
  

How We Can Help

We provide comprehensive payment solutions for both online and in-store transactions. Our seamless, secure payment systems ensure that your customers have a smooth checkout experience, no matter where they shop. With detailed reporting on all your electronic transactions, you can easily track both in-store and online sales, giving you valuable insights into your business performance.

Ready to simplify your payment processing? Contact us today to explore how our payment solutions can help you optimise sales during Black Friday and beyond.