Your hospitality business has hit the ground running, punters are flooding through the doors and are delighted by your services - but are you making the most of your revenue stream? In a fast-paced hospitality environment where spare time is low and customer turn over is high, it’s fundamentally important to have control of your POS system and make it work for you.
But how to know which payment option is best for your business?
We’re here to help! We’ve put together a quick guide on what to take into consideration and the perfect Eftpos options available to suit the hospitality industry.
The perfect customer experience in the hospitality industry begins with knowing exactly who your customers are, and tailoring your service to meet their individual needs.
If you wow a customer from the beginning to the very end of their time with you, they’ll be more likely to return and - even better - spread the word about your business to their friends and family.
Take a look at the average patrons coming through your doors daily. When we look at who our customers are, we tend to make assumptions on who we think we serve regularly, which doesn’t always accurately reflect the truth. When creating a profile or persona of your clientele, consider taking note of:
Once you have an understanding of who you’re providing a service for, you can tailor your service accordingly.
Now that you know who your business serves - here’s what the industry has to say about what hospo customers want.
46% of the surveyees suggested that they want to be treated as a ‘human'
46% of hospitality customers said they want restaurants to surprise them
52% of customers said they want to feel empowered when dealing with a hospitality business
You know who your customers are and are tailoring your services to engage, empower and delight them - but is it effectively generating revenue streams?
One of the most painful parts of the hospitality industry for customers is making payments at the end of the service. Imagine, you’ve had one of the best meals in the city, have been treated with care by a wonderful waiter, you’re ready to pay and are so delighted you’re willing to tip - but there’s a large line at the counter, the business doesn’t offer split payment, and you don’t have any cash in your pockets to add to the tip jar.
Ensuring that the final part of the process for your customers is a smooth transition begins with putting yourself in your customer’s shoes and identifying any payment hurdles.
It’s questions like these that hospitality businesses need to be asking to ensure that there are no hiccups in the payment process. If any of the answers are yes, it’s time to look into a better and more sustainable payment solution to help you customers have a smooth experience and secure your revenue streams.
Once you have your target customer in mind and have identified any payment hurdles, you’re equipped to find the perfect solution to suit your business and customer needs.
We’ve got a bunch of great solutions that we’ve developed specifically with the hospitality industry in mind.
There are plenty of other Eftpos solutions available for the hospitality industry that you can explore here.
If you’re looking to elevate your business to the next level, we’ve put together a comprehensive ‘Growing Your Hospo Business’ guide, which you can download for FREE.